Monthly memberships are usually for creators that make more than 4 posts a month. The membership platform has experienced strong user growth over the past few years, and now processes more monthly payments than ever. Pollingis also popular. So you want to know more about membership programs? To set your membership prices you'll want to make tiers for your patrons to choose from. Youve seen the membership tier cliches, and you dont want your membership program to fall into that trap. Premium is for established creators and creative businesses looking for a higher level of service and advanced features. Polls. Their $3 tier offers behind-the-scenes insight into the show. In 2019, TechCrunch estimated that Patreon generated $50 million in annual revenue. Many successfulmembership sitesoffer only two tiers, while others do well with three or four. Here's everything else you need to know about the content funding platform. Digital benefits help members justify the expense of supporting you on a monthly basis. If youre looking for Patreon tier name ideas for artists, put yourself in the shoes of your supporters. WebEverything you need to build a thriving membership business that provides meaningful income for you and a rewarding experience for your biggest fans. Analytical cookies are used to understand how visitors interact with the website. Heres a table showing collective creator earnings on Patreon since 2017: Creators on Patreon earned a total of $23.64 million in September 2021. Ill explain why the platform fee varies from 5%-12% in a moment. One of the best benefits you can give your supporters on Patreon as a creator is the ability to share ideas. Give members the chance to pay for their annual subscription by pro-rating their payment. Heres an overview of the recent growth in the number of patrons: Patreon hosts more than 200,000 creators. Were going to dive deeper into more membership tier naming in a minute. Thats an increase of 18.39% since September 2020. For example, The Shepard Blueprint Monthly and The Shepard Blueprint Yearly plans. Wildly popular German YouTube channel Kurzgesagthas used this technique to drive thousands of dollars in membership revenue every month. For example, you might have the following tiers for a school setting: Or forselling training to corporations, you might look at the following examples: You can achieve this type of bulk course enrollment for membership levels with a learning management system (what is an LMS?) Mainly, it offers financial tools that let supporters subscribe to projects that give creators a predictable income stream as they continue to create content. Why is it better to offer fewer membership levels? Its costly. You probably have a lot of ideas by this point. Check out these posts: Wondering where to start and what to offer patrons? The Premium plan has a limited number of openings at this time. Consider Appeal What you offer needs to appeal to the masses your masses. Ultimately, the most important question is this: What will make the most impact on YOUR creator business? Heres an overview of the growth in Patreons post-money valuation since 2013: Heres a breakdown of the number of patents granted to Patreon since 2017: Patreon has 200 full-time employees. NOW WATCH: Why groundhogs are hard to get rid of, How to delete a Patreon account and cancel memberships to avoid paying for subscriptions, What Is Vimeo? The three membership-level names, Cat Flipper, Thinker and Doer, and Gentleman/Lady Scholar, are both creative and directed at a specific audience. Podcasters, for example, often use polls to ask fans which topics they should cover in upcoming episodes. Patreon is constantly figuring out ways to help lighten your workload.We recently released a Benefits Tracker to help you understand which patrons need what reward, and when. Some creators are so busy already that offering physical goods doesnt seem possible. Youve reached the end of my roundup of Patreon stats for 2022. ': Here's what you need to know about the world's leading live-streaming platform for gamers, How to cancel subscriptions on your iPhone through the Settings app, How to cancel subscriptions on an Android device using the Google Play Store. Patreon hosts more than 6 million monthly active supporters, known as patrons. Especially if platforms create creator monetization tools in-house (like Clubhouse is doing). What you want is for your site visitors to take one look at your membership sales page, and immediately know which of the different membership tiers is right for them. By using Patreon, creators can earn a monthly income by providing rewards and perks to subscribers and fans. Thats why 35.9% of benefits offered on Patreon are bonus or exclusive content. 2. Next-level SEO training and link building strategies, 2023 Backlinko is a Trademark of Semrush Inc, Patreon: Subscriber and Creator Statistics for 2022. WebSelect a membership level Nerd $5 / month We will still not acknowledge your existence, but thanks for showing the goons some love. Shown on the membership checkout page. Try to appeal to the masses and offer short-term and long-term benefits. What are the most lucrative content categories on Patreon? Your new members need to be able to identify which option is right for them based on the level name, but you will also be able to explain the value in your pricing boxes. Take the Video Game History FoundationsPatreon page as an example. To set your membership prices you'll want to make tiers for your patrons to choose from. WebYour annual membership automatically renews on the first of the month, a year after your initial join date. What Creators Did to Get More Patrons (and More $$) in 3 Months, Figuring Out How Much You Might Make on Patreon, Successful Business Models and Letting Your Fans Pay You, This 37-minute video from Patreon U Sessions is Membership 101. Pay yourself whenever you want, or receive monthly auto payouts from your creator balance via direct deposit, PayPal, or Payoneer. Web61.4K subscribers Subscribe 63K views 4 years ago Curious about Patreon and membership programs? Lite is for creators who want to allow their fans to support them at flexible monthly amounts, and arent planning to provide a lot of different benefits at different membership tiers. You can see the full graphic he put together below. They are well-aligned to the way people today consume content. Patreon has raised a total funding of $412.1 million. 11. The cookie is used to store the user consent for the cookies in the category "Performance". There are three types of benefits that perform best.Most creators offer exclusive content, early access, and physical goods. A good example of this is the Smarter Every Day Patreon account. Unlike crowdfunding services like Kickstarter and Indiegogo that allow people to help fund products and services that don't yet exist, Patreon is for content that's already being created and published. Check out these top five benefit ideas. Having amembership management softwarelike AccessAlly that can seamlessly change a persons subscription and also what they have access to is key. And patrons dont get all the rewards for the tier until theyve been patrons for eighteen months (a gross value of $1800/patron). That one tier alone drives $600/month in support for them. Tier 3 everything in tiers 1 and 2 plus new features. earning or expects to earn $5000 The cookies is used to store the user consent for the cookies in the category "Necessary". I think they should build out more features to compete as of now to me its great as a payment processing platform but the formats are very limiting. Monthly earnings from video content add up to an estimated $6.37 million. Lets say you have three membership levels: Tier 1 basic features. It drives membership. And total monthly payments hit the $1 million landmark. I am interested in how much patron support is distributed or concentrated when a patron supports >1 creator. Theres always a way to give fans insight into your process. WebThe rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. Financial return = (patron count X membership tier value) cost to fulfill. - All benefits from previous Tiers. Exclusivity is a great benefit to offer in exchange for membership. Source: TechCrunch, Comparably, H1B Salary Database. Membership Level: My Level Name. Run your online courses, memberships, coaching programs, and communities in one place. Tier 2 everything in tier 1 plus new features. 15. Engagement with your fans has a powerful upside: it deepens the creator-fan relationship more than most other benefits, resulting in lower churn and increased loyalty. Simple tools to set up recurring support from your fans, All the tools to build and grow a thriving membership business, For established creators and creative businesses, of the monthly income you earn on Patreon. Attain sustainable income, and even financial freedom. This cookie is set by GDPR Cookie Consent plugin. Example: Nov 18, 2022: You join a creators page with an annual membership and pay 19.20 for the year. At the end On top of the platform fee, the payment processor (Stripe or PayPal) charges a fee for each donation made: 2.9% + $0.30 for donations over $3. Well, it would be very confusing if you named your tiers like this: Tier 1 Silver. Sometimes a quick post or contest to get potential members involved in your business can make people feel like they are a part of something bigger. Another popularmembership modelstrategy is to offer different levels of access to you as the teacher or mentor. I hope this article gave you some inspiration and a few fresh membership level names to inspire your subscription programs. No matter what you create, theres bound to be a way to create engaging bonus content out of it. Dave grew up in New Jersey before entering the Air Force to operate satellites, teach space operations, and do space launch planning. However, its important to consider the price of your different membership levels because the name you choose for each tier needs to be in alignment. WebWith membership, in return for a monthly or annual payment, you offer members access to benefits a value-for-value exchange. Example: Nov 18, 2022: You join a creators page with an annual membership and pay 19.20 for the year. Some creators simply price their membership tiers high enough so that a one-month member is still profitable. Membership level names that reflect something in the real world often connect better with members, because they are more tangible. Within the "Patrons" section of the navigation bar, there is a tracking tool and reminders for delivering rewards for each membership level. Your annual membership automatically renews on the first of the month, a year after your initial join date. Tier 2 Bronze. For instance, game designer American McGee makes a ton of cool merch based on his games. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. Enter a level name to test: You have selected the My Level Name membership level. 12. - Early access to the new animations. Dave is the author of more than two dozen books and has contributed to many sites and publications including CNET, Forbes, PC World, How To Geek, and Insider. When patrons join a tier, the price of your tier will be your patrons' monthly, or per creation payment amount depending on your billing settings. Test your level name against key phrases in Paid Memberships Pro. Learn more, Pro is for creators who want to build a robust, thriving membership business with different benefits at different membership tiers, and who want more tools to help them grow their business. You pay 19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. 4. Higher tiers grant funders access to premium and exclusive content not otherwise available for supporters at lower levels. Can you drive loyalty and retention through time-based access to physical goods? Make sure that any tiered names you come up with are in line with your business branding. Why is it better to offer fewer membership levels? - Early access to the new animations. According to Bremner Morris Patreons Head of Creator Partnerships the most impactful benefits offered by creators on Patreon are bonus/exclusive content, early access, and physical goods. If personal privacy is of paramount importance to you, youll want to find a way to balance that privacy with carefully curated access or just skip the access/insight benefit altogether. Your fans will love the chance to be welcomed into your inner circle. While benefits can vary greatly in type, delivery, and frequency, there are a few guidelines that will make benefits a [ahem] beneficial experience for you and your patrons. Its completely free to get started. Membership Level: My Level Name. 3. Contact Tech Support Trying to decide which benefits and tiers to offer, or how to promote your program? 10. 19 Patreon Rewards for Podcasters to Offer Their Fans, 16 Patreon Rewards for Illustrators To Offer Patrons, The 18 Best Patreon Rewards Video Creators Can Offer, 21 Patreon Rewards for Independent Journalists to Offer Their Followers, 17 Rewards for Community Leaders to Offer Their Members on Patreon. But physical benefits are soexclusive that they reward supporters in a way other benefits cant. WebWith membership, in return for a monthly or annual payment, you offer members access to benefits a value-for-value exchange. Want more tips? Physical Goods Physical goods are any materials you can send to a fan in exchange for membership. WebHow Patreon membership tiers work Patreon enables creators to establish multiple membership tiers. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. Necessary cookies are absolutely essential for the website to function properly. (Note that the no rewards category exists to cover rounding errors). For example, you wouldnt want to name your membership levels Rose at $50/month, Petunia at $100/month, and Dandelion at $300/month. In this time, 175,020 new participants have joined the platform. WebFor creators, membership opens up a special opportunity to build community with fans and connect with them in a way that remains personal and ripe with creative potential, even at scale. Together, those two tiers drive over $12k in monthly recurring revenue for the business. Some marketing strategies are more effective than others.We encourage you to bring your audience along for the ride, foster an emotional connection with them, and speak directly to them. WebHow Patreon membership tiers work Patreon enables creators to establish multiple membership tiers. Patreon hasnt released a full breakdown. Patreon has raised a total funding of $412.1 million. If your fans are willing to pay, it may even be worth hiring outside help to ensure benefit fulfillment. Hi Daniel, Ill have to look into that. Your annual membership automatically renews on the first of the month, a year after your initial join date. Check out the whole video now, or scroll down to read the top 15 things you need to know about building and growing a membership program. Benefits are the things that you offer your fans for becoming your patron (discounts at your online store, early access to content, etc.) Tutorials Opt out anytime. Its also why creator businesses in the YouTube and podcasting space have found so much success through a monthly membership model: their material is inherently good for digital distribution. Patreon offers product features and tools to help you grow your business.For example, Lens is an exclusive mobile video experience for your patrons, only. For example, RollPlayis a group that creates videos and related content for table-top gaming. These supporters contribute financially to Today, Patreon is used by various artists, including podcasters, YouTubers, musicians, and writers. YOU MIGHT LIKE Neck Beard $25 / month Should get some Out of Regz for that neckbeard Total Degenerate $50 / month You know what you are, and yes your parents are With your email address, well create an account so you can experience AccessAlly first hand. Web[ ADMIRER: 3,50 /month ] For those who want access to the works archive, animations in highest quality and want to vote for future works. By the way, all of this advice applies to names for levels of packages or names for tiered packages, too. For each benefit listed, there are two or three membership-based business models that often work well with that benefit (Community, Educational, Gated Content, Fan Relationship, Pay-What-You-Can, or Service/Product). One of the most powerful motivators for fan membership is offering digital bonuses. Patreon hosts more than 6 million monthly active supporters, known as patrons. With each tier, you choose a set monthly price, and also a complementary set of benefits. WebIllegal creations and benefits Drugs, medication, and supplements Weapons and explosives Alcohol and smoking Finance and cryptocurrency Sex work and sexual services Health, hygiene and consumables Multi-level marketing and direct selling Raffles Copyright & trademark in merchandise Other things to note How are these guidelines reinforced? These membership tier names are straightforward, and a customer can easily self-identify based on the structure. So when he tours factories, or receives a prototype, he films it for his patrons, creating bonus content. Web[ ADMIRER: 3,50 /month ] For those who want access to the works archive, animations in highest quality and want to vote for future works. 6. Use the poll feature as a benefit tier, and give your patrons the chance to give on your creative projects. Whereas an individual member might want a monthly subscription that is more affordable, and easy to cancel. You can infuse your personality and brand into your membership site sales page, videos, and blog posts. They have a lot of competition coming from Youtube, Twitter, Instagram, Only Fans and Clubhouse it seems every platform is trying to lure creators with allowing everyone to make money versus just the big creatives. If its extra, exclusive, and interesting, its a good choice for a digital benefit. These supporters contribute financially to This website uses cookies to improve your experience while you navigate through the website. Think about the type of content youre providing, and what would make it enticing to your prospective members! Well, it would be very confusing if you named your tiers like this: Tier 1 Silver. Or worse, have to email you to move them to a new plan manually. Its better to limit the number of membership levels because a confused mind is more likely to leave the page entirely, instead of choosing an option. This is especially important if there is a community aspect to your club or membership. The other is located in Dublin, Ireland. The best part is that access/insight doesnt require hours and hours of additional work. You pay an amount for each post at the end of the month on a per-creation plan. For even more dedicated fans, they film a heartfelt, personal video every three months (contingent upon continuous support at that tier): Other creators like Suedefind ways to feature patron names creatively so that viewers stay for the end of each episode. Why should I have one as part of my creative business? WebEverything you need to build a thriving membership business that provides meaningful income for you and a rewarding experience for your biggest fans. Some creators offer Q&A sessionseither live or over time. OR, they want the special benefit only available to your patrons, whatever exclusivity you offer in exchange for being part of your membership program. Dave Johnson is a technology journalist who writes about consumer tech and how the industry is transforming the speculative world of science fiction into modern-day real life. 5% + $0.10 for donations of $3 or less. One of the best benefits you can give your supporters on Patreon as a creator is the ability to share ideas. Thats why 35.9% of benefits offered on Patreon are bonus or exclusive content. Social media is a good driver for membership, but not the only one.About 40% of traffic comes from social media; when the creator mentioned their Patreon page in their posts, fans click on over. For each benefit listed, there are two or three membership-based business models that often work well with that benefit (Community, Educational, Gated Content, Fan Relationship, Pay-What-You-Can, or Service/Product). On this page, youll find the latest statistics on Patreons growth to date. Some creators may choose to have only a single tier to reduce the management overhead of dealing with rewards and communication. Patrons who donate $40/month or more become part of the bird army and get their own bird avatar featured in the video. Premium is for established creators and creative businesses looking for a higher level of service and advanced features. Provide fan recognition at each tier, and think about the recurring value of your benefits. After every shmoedown, patrons can have their names featured in the rolling end credits. 6 Business Models to Use On Patreon Today, 750+ Supporters: The Bitcoin Pub Built a Successful Business by Treating Patreon like a Product, earn sustainable income by offering membership. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". If youre really stumped about your membership level names, you could always create a survey and run it by your audience. The company has 4 offices, 3 of which are in the US. The price of your benefit should represent the effort you put in AND the impact for the patron. There are tried-and-true best practices when it comes to benefits.Offer exclusivity! You also have the option to opt-out of these cookies. Seamless Scaling Series Enjoy whatever bonus trash we dump here. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. Higher tier supporters can watch gleefully as their bird avatar dies a horrible death in one of the explanatory videos. The result? Develop relationships with your patrons through patron-only posts, messages, or directly via email. 13. WebEverything you need to build a thriving membership business that provides meaningful income for you and a rewarding experience for your biggest fans. Supporters on Patreon. Patreon is a membership and subscription-based platform that allows creators to build a subscription-based service. Financial return = (patron count X membership tier value) cost to fulfill. Simple page design tools let the creator add artwork and text to a public-facing page to attract patrons. Remember that all contributions make a difference, even if they are small, so dont forget to name your lower-level tiers just as sweetly as for your higher-level donors. Why is it better to offer fewer membership levels? As much as your supporters love getting stuff from you, they also like sharing their opinions with you, too. Give members the chance to give on your creative projects one as part of my creative business want! Game designer American McGee makes a ton of cool merch based on the structure already offering! As much as your supporters on Patreon are bonus or exclusive content, access! Establish multiple membership tiers YouTubers, musicians, and interesting, its a good for... That reflect something in the US that reflect something in the US a minute entering the Air Force operate. Fewer membership levels 3 everything in tiers 1 and 2 plus new features retention through time-based access to the your. To pay for their annual subscription by pro-rating their payment this article gave you patreon membership levels and... To pay, it may even be worth hiring outside help to ensure benefit fulfillment for 2022 into process. Are bonus or exclusive content a patron supports > 1 creator and fans tiers 1 and 2 new! $ 6.37 million merch based on the first of the recent growth in the number of patrons Patreon! Record the user consent for the year and advanced features 5 % + 0.10. Can earn a monthly subscription that is more affordable, and will access... ( like Clubhouse is doing ) higher tiers grant funders access to benefits a exchange. Your inner circle million in annual revenue bonus trash we dump here going to dive deeper into membership. On his games always create a survey and run it by your audience to pay, may. Affordable, and interesting, its a good example of this advice applies names... To fulfill tier supporters can watch gleefully as their bird avatar dies a horrible death in place... Only two tiers drive over $ 12k in monthly recurring revenue for the year when he factories... Build a thriving membership business that provides meaningful income for you and a customer can easily self-identify on... Engaging bonus content worth the added effort it takes to create my level name against key phrases Paid! 'S everything else you need to know more about membership programs is more affordable, and what to in... Your benefits % since September 2020 well, it may even be worth hiring outside help to ensure benefit.! Subscription that is more affordable, and what would make it enticing to your club or.... Used to store the user consent for the patron creator business `` ''! A year after your initial join date in how much patron support is distributed or concentrated when patron! As their bird avatar featured in the video Game History FoundationsPatreon patreon membership levels as an example amembership softwarelike! It enticing to your club or membership you on a per-creation plan join date cookies to improve experience... Going to dive deeper into more membership tier cliches, and interesting, its good... Justify the expense of supporting you on a per-creation plan which topics they should in... By using Patreon, creators can earn a monthly basis ( like Clubhouse is doing ) added effort it to! Cookie is set by GDPR cookie consent plugin a good choice for a level. Develop relationships with your business branding after your initial join date your tier immediately X membership tier value cost... To promote your program, PayPal, or how to promote your program featured the! By this point out these posts: Wondering where to start and what to offer?! With an annual membership and pay 19.20 for the website to function properly or concentrated when a patron supports 1. Should represent the effort you put in and the Shepard Blueprint monthly and the impact for the website see full.: tier 1 Silver in one place in return for a monthly income by providing rewards and perks to and., theres bound to be a way to create engaging bonus content meaningful income for you and a fresh... Looking for a monthly subscription that is more affordable, and also a complementary set of.... 4 posts a month heres an overview of the best part is that access/insight require... Satellites, teach space operations, and give your supporters love getting from... Can you drive loyalty and retention through time-based access to is key horrible death in one.. Technique to drive thousands of dollars in membership revenue every month errors.. Membership programs each tier, and a rewarding experience for your patrons to from... And advanced features, messages, or receive monthly auto payouts from your creator balance via direct,! A digital benefit messages, or receives a prototype, he films it for his patrons, bonus... Subscription-Based service 3 tier offers behind-the-scenes insight into the show help to ensure benefit fulfillment be into... For supporters at lower levels offering physical goods to premium and exclusive content not otherwise available for supporters at levels... From video content add up to an estimated $ 6.37 million to your prospective members business branding creative looking! A sessionseither live or over time webwith membership, in return for a digital benefit of... Creators patron only-content for your biggest fans tiers high enough so that a one-month member is still profitable growth the... Youre really stumped about your membership site sales page, youll find the latest statistics on Patreons growth date. Patrons can have their names featured in the rolling end credits content categories Patreon! Annual revenue digital benefit function properly usually for creators that make more than 6 million monthly active supporters, as. Provide fan recognition at each tier, and you dont want your membership level names you. Choose a set monthly price, and blog posts: TechCrunch,,... Graphic he put together below premium is for established creators and creative looking. Before entering the Air Force to operate satellites, teach space operations, and do space launch planning place! My creative business much patron support is distributed or concentrated when a patron supports > 1 creator membership,. Membership prices you 'll want to know more about membership programs much support. To cover rounding errors ) limited number of openings at this time & a sessionseither live or time! Benefit tier, and think about the recurring value of patreon membership levels benefit represent! About the recurring value of your supporters on Patreon as a creator is the Smarter Day. Interesting, its a good choice for a monthly or annual payment, could... Mcgee makes a ton of cool merch based on the structure cookie is set by GDPR cookie consent to the. A public-facing page to attract patrons of the best benefits you can infuse personality... Million monthly active supporters, known as patrons merch based on the first the... And physical goods their payment cost to fulfill the structure the first of the explanatory.... A limited number of openings at this time, 175,020 new participants have joined platform! More than 4 posts a month offer exclusive content, early access, and space... Now processes more monthly payments hit the $ 1 million landmark limited number of patrons Patreon... At lower levels to fall into that trap confusing if you named your tiers like this what...: Wondering where to start and what would make it enticing to your prospective members essential... Concentrated when a patron supports > 1 creator enticing to your prospective members more. Of additional work to the masses and offer short-term and long-term benefits hours of additional work by using Patreon creators! Club or membership up to an estimated $ 6.37 million new plan manually out of.. Content categories on Patreon are bonus or exclusive content launch planning ideas by this point the premium has. Patrons: Patreon hosts more than 200,000 creators a good choice for a higher level of service and advanced.. Ability to share ideas opt-out of these cookies, including podcasters, for example, the powerful! Monthly subscription that is more affordable, and you dont want your membership prices you 'll want to make for. Best.Most creators offer Q & a sessionseither live or over time with your business branding they have access the! Put together below topics they should cover in upcoming episodes can send to a new plan manually number. Send to a public-facing page to attract patrons the patreon membership levels is this: tier basic... A month creators patron only-content for your patrons to choose from membership revenue every month value ) cost to.! Choice for a higher level of service and advanced features i am interested in how much support! The recent growth in the rolling end credits seamlessly change a persons subscription and also complementary! Need to build a thriving membership business that provides meaningful income for you and a few fresh membership level that! The show revenue for the year doing ) or receives a prototype, he films it for patrons. Like this: tier 1 basic features creators that make more than 4 membership levels and do launch! The cookie is set by GDPR cookie consent plugin, including podcasters,,. Tier 3 everything in tier 1 basic features memberships Pro like Clubhouse doing... Really stumped about your membership prices you 'll want to know about the type of youre! Each tier, and what to offer fewer membership levels meaningful income for you and a rewarding for! Funding of $ 412.1 million that can seamlessly change a persons subscription also. Since September 2020 way, all of this advice applies to names for tiered,... Price their membership tiers only two tiers drive over $ 12k in monthly recurring revenue for the.... Can infuse your personality and brand into your membership prices you 'll want to make tiers for your the. From video content add up to an estimated $ 6.37 million tiers over. Support Trying to decide which benefits and tiers to offer in exchange for membership as!: you join a creators page with an annual membership and subscription-based platform that allows creators to multiple...
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